
My dissertation argued that writers should help shape how software gets built, not just document the result. AI makes that case more urgent than ever.
Read on Medium →Where I work through content design leadership, quality, and how content design evolves as AI reshapes products and organizations — in writing, talks, and conversations. New pieces land here and on Medium.
Writing on content design leadership, quality, and AI — most also published on Medium.

My dissertation argued that writers should help shape how software gets built, not just document the result. AI makes that case more urgent than ever.
Read on Medium →
These three tensions don't resolve as you level up. That's the job, not a sign you're failing.
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Defining a field that is always in flux.
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Build out your content design system to reduce stress and create consistently effective content across the end-to-end experience.
Read on Medium →Talks, panels, and conversations on content design leadership, craft, and where the field is heading.
Past

What got us here won't get us there: Repositioning content design for what's next
Hosted a panel on repositioning content design as a strategic business capability as teams flatten and AI reshapes the work — with Natalie Marie Dunbar, Kim Bennett, and Jenny Mero.

The Future of UX Content
A five-day global virtual conference from SAP Content Design on where UX content work is expanding, including model behavior, the semantic layer, content systems, and craft. Guests included Patrick Stafford, Larry Swanson, Jolena Ma, and Keri Maijala, alongside lightning talks from twelve SAP colleagues and a public Content Design Day co-hosted with Button. It continues as an ongoing series.

The messy middle: Holding vision and execution in content leadership
Why leadership gets more contradictory as you level up — and how to hold the tension between vision and execution as a normal phase of growth.

Leveling up as a content designer: From IC to senior director and beyond
How the job changes at every step up the ladder, and how to make the case for content roles at higher levels of leadership.
Podcasts & interviews

On the Humans of AI podcast: Redefining content design
A conversation about where content design is heading, why structure matters more than ever, and what AI changes — and doesn't.

Punkt spotlight: Championing content-led UX
On giving content design a seat at the table and what it takes to lead content-first product work.
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